I Don't Just Build
Websites. I Build
Brands That Scale.
From technical SEO architecture to WooCommerce storefronts and social media ecosystems — I deliver end-to-end digital growth strategies that transform businesses into authoritative online brands.
- Gilgit, Pakistan
- Available Worldwide
- NAVTTC Certified

Shabina Alam
Digital Marketing Specialist
Where Academic Excellence Meets Digital Mastery
I am Shabina Alam — a Digital Marketing Specialist, SEO Expert, and WordPress Developer based in Gilgit, Pakistan. My academic foundation in English Literature from Karakorum International University sharpened my ability to craft language that persuades, converts, and connects — a rare edge in a field where most professionals speak only in code and algorithms.
I complement this with certified expertise in Digital Marketing and SEO, earned through the prestigious UConnect/NAVTTC programme — a nationally recognised training that gave me hands-on command of the full digital growth stack: technical site architecture, SEO, paid social advertising, content strategy, and brand storytelling.
Today, I operate at the intersection of analytical precision and creative vision. Whether I am engineering an SEO strategy, building a high-converting WooCommerce store, or managing social media ecosystems — my work does not just look good. It performs.
Advanced SEO
On-page, technical, local & link building strategies that rank
WordPress Dev
Full builds, WooCommerce, Elementor & theme customisation
Social & PPC
Meta Ads, Google Ads & content calendar management
Brand Design
Canva graphics, social posts & brand visual identity
The Four Pillars of Your Digital Growth
Hover each card to reveal the full capabilities breakdown
WordPress & WooCommerce Development
Full-stack WordPress builds with WooCommerce store setup, theme customisation, plugin configuration, and speed-optimised delivery.
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WordPress & WooCommerce
- Full site setup: domain, hosting & WordPress install
- Elementor-powered theme design & customisation
- WooCommerce: products, payments & checkout
- Plugin selection, security & speed optimisation
- Responsive, mobile-first layouts
Advanced SEO Strategy
Comprehensive SEO campaigns from deep keyword research and technical audits to local search domination and high-authority link building.
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Advanced SEO Strategy
- Deep keyword research & competitor analysis
- On-page: meta, headings, schema markup
- Technical SEO: speed, crawlability & indexing
- Local SEO & Google Business Profile
- Link building & off-page authority
Social Media & Paid Advertising
Complete social ecosystems — organic content calendars, Meta Ads, and Google Ads — generating qualified leads and brand awareness.
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Social Media & PPC
- Facebook, Instagram, TikTok & LinkedIn
- Content calendar planning & creative direction
- Meta Ads Manager: campaigns & targeting
- Google Ads setup & product catalogue
- Analytics reporting & performance tracking
Brand Content & Creative Design
The complete visual content layer — Canva-designed social graphics, promotional infographics, and cohesive brand creatives across every platform.
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Brand Content & Design
- Canva graphics: banners, posts & stories
- Promotional infographics & product imagery
- Brand identity: colours, fonts & visual language
- SEO-optimised copywriting for web & social
- Content strategy & editorial calendar
Not Just a Freelancer —
A Growth
Partner.
Six reasons clients choose to work with me over a typical freelancer or
agency.
End-to-End Ownership
No project gets split between freelancers. From domain setup to the final published page, every layer is built, tested and owned by me alone.
A Rare Dual Skill Set
A BS in English gives me command of persuasive language most technical with a nationally accredited Digital Marketing & SEO certification.
Proven on a Live Project
Every skill on this page has already shipped a real, indexed, fully operational WooCommerce brand — not a sandbox exercise or a theory-only certificate.
One Specialist, Full Stack
WordPress development, SEO, paid ads, content and brand design — handled by one person who understands how each piece feeds the others.
Fast, Direct Communication
Reach me on WhatsApp and get a real answer from me — not a support ticket queue. Your deadline gets treated with the same urgency as my own.
Transparent, No-Pressure
A free 30-minute discovery call, a clear scope and an honest timeline before you commit to anything. No inflated promises, no scope creep.
From Zero to a Live, SEO-
Optimised Fashion Brand
Built entirely from scratch — every page, pixel, and search ranking earned through strategy and execution alone.
The Challenge
Design, build, and launch a dual-purpose premium platform — a luxury ladies fashion brand paired with a professional digital marketing portfolio — with zero pre-existing assets, no existing audience, and no template to follow. Every element had to be engineered from scratch.
The Execution
- Domain registration, cPanel hosting setup, WordPress install & security hardening
- Full Elementor theme design — custom header/footer, branded palette, responsive mobile layout
- WooCommerce store — products, categories, payment gateway, shipping & checkout
- Technical SEO — Yoast, schema markup, XML sitemaps, speed optimisation & internal linking
- SEO-optimised service pages, product descriptions & blog content for high-intent keywords
- Social media launch — Facebook, Instagram, TikTok & LinkedIn with content calendar
- Google Business Profile fully set up and optimised for local discovery
- All banners, promotional posts & product imagery designed in Canva
The Results
Built on Rigorous Academic & Professional Foundations
Every claim on this portfolio is backed by formal education and nationally recognised certification.
ACADEMIC DEGREE
Karakorum International University
Bachelor of Arts in English
KIU, Gilgit, Pakistan2021 – 20254 Years
Developed advanced written communication, analytical reasoning, and the ability to craft persuasive, audience-targeted content — the language backbone of every marketing strategy I build. A degree in English is the unfair advantage in digital marketing that no coding bootcamp can replicate.
ACADEMIC DEGREE
UConnect / NAVTTC National Programme
Digital Marketing & SEO Certification
UConnect Skill Dev. CentreGilgit3 Months, Intensive
Nationally accredited programme covering the complete digital marketing stack — SEO, Google Ads, Meta Ads, social media management, content marketing, keyword research, and WordPress development. Rigorous, hands-on, project-based curriculum that goes far beyond theory.
Ready to Elevate Your Brand's Digital
Presence?
Whether you need a high-converting WordPress site built from the ground up,
an SEO strategy that ranks, or a complete social media and content ecosystem
— I deliver results that compound. I take ownership of your digital growth and
treat every project as if it were my own.
Free 30-minute discovery call available — no obligation, no pressure.



